Stories of Impact
Design Strategy and Research
CLIENT: National health foundation focused on finding a cure for cystic fibrosis.
GOAL: Understand user needs and priorities to redesign a new "Get Involved" action on website.
TIMING: 20 WEEKS
Bespoke research with hybrid qualitative and quantitative methods, (interviews, survey, card sort, participatory workshops)
Stakeholder focus groups for buy-in and alignment on key decisions
Synthesized insights and opportunity areas for designs
Devised 3 concepts for additional prototyping
Regular coaching for client team to navigate competing priorities and high-stakes decisions